“In a world where over two days of video get uploaded every minute, only that which is truly unique and unexpected can stand out in the way that [viral videos] have.” (Kevin Allocca)
Andy Warhol said that “In the future, everyone will be world-famous for 15 minutes.” I imagine that was the foreshadowing of “going viral.”
Why does something go viral? What resonates with the audience? What inspires them enough to make them hit the “like” button on the article, or the YouTube video? What makes them Tweet???
Susan Boyle
David at the Dentist
The History of Dance
Authentic, Beautiful, Evocative, Creative, Funny, Surprising.
In your audacious marketing efforts, be honest, be thoughtful, be fun.
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